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Branding: Creating and Managing Your Corporate Brand
$49.00
SHORT DESCRIPTION:
This course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energised and alive.
- Duration: 4 hours.
- Access period 30 days.
- Self-Study Guide provided.
- Quick Reference Guide provided.
- Certificate of Completion provided.
- Content last updated January 2020.
- A full description of the course is located below.
Available!
Return to StoreYour brand is the vehicle that propels your product or service into your customers lives and their hearts. What does your brand say about you?
Live your Brand. Your employees have a unique perspective on your brand. They are the people who bring your brand to life, yet they still need to be sold on it just as your external customers do. Within the course, we explore how to turn your brand into a guiding light for your employees. We’ll focus on how to make your employees brand ambassadors and how to make each brand touch-point unique and meaningful for customers.
A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.
What Will Students Learn?
- Define what a brand is and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, its features, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch-points
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and understand how to respond to the results
What Topics are Covered?
- Defining branding
- Creating a mission and vision
- Positioning your brand and developing your style
- Developing a brand name and slogan
- Creating a visual identity
- Living your brand and connecting with customers
- Launching your brand
- Taking your brand’s pulse
- Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
- Interpreting evaluation results
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