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Introduction to E-Mail Marketing
$279.00
SHORT DESCRIPTION:
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
- Duration: 4 hours.
- Access period 30 days.
- Self-Study Guide provided.
- Quick Reference Guide provided.
- Certificate of Completion provided.
- Content last updated January 2020.
- A full description of the course is located below.
Available!
Return to StoreCan you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? Its almost certain that some serious planning went into each e-mail that you received, even if you didn’t realise it.
E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this course you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.
What Will Students Learn?
- Apply the concepts of e-mail marketing to grow the influence and reach of a business
- Analyse the different applications of e-mail marketing
- Select a campaign strategy that will help you increase your reach
- Apply a defined strategy to get the best out of every e-mail campaign
- Track and analyse the results of an e-mail campaign
What Topics are Covered?
- Getting to Know E-Mail Marketing
- Setting Up Your Audience
- The Tools
- Designing Your Campaign Strategy
- Crafting Messages for Each Campaign
- Good Habits Get Optimal Results
- What to Write
- Subject Lines and Action Calls
- If It Doesn’t Get Measured, It Can’t Be Counted
- Test Driving
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