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Creating a Google Adwords Campaign
$179.00
SHORT DESCRIPTION:
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
- Duration: 2 hours.
- Access period 30 days.
- Self-Study Guide provided.
- Quick Reference Guide provided.
- Certificate of Completion provided.
- Content last updated January 2020.
- A full description of the course is located below.
Available!
Return to StoreMany companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
How You Will Benefit:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from click-throughs
- Decide whether they will write your own ads or enlist help
What You Will Cover:
- Understanding AdWords lingo
- Creating an AdWords strategy
- Creating a PPC campaign
- Creating groups
- Designing your ads
- Looking at success
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