Design Thinking: An Introduction
This course is designed to get you started using design thinking to solve problems more creatively. You will better understand problems from the customer’s perspective as you apply different brainstorming techniques to identify innovative ideas. You will be able to use effective design research through the use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion, you will be ready to take on your next project using a design thinking process.
- Duration approximately 2 hours.
- Access period 30 days.
- Self-Study Guide provided.
- Quick Reference Guide provided.
- Certificate of Completion provided.
- Content last updated January 2021.
- A full description of the course is located below.
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Design Thinking is a collaborative problem-solving process based on a design process used in artistic endeavours. Whether you are in marketing, product development, customer service or leadership you can benefit from Design Thinking. Some of the world’s best-known companies use design thinking, including Airbnb, Apple, ESPN, Fidelity, GE, Google, IBM, Infosys, Intuit, Lego, Marriott, Nike and Samsung. This course will introduce you to important elements of Design Thinking including empathy (to understand a design for your users), ideation (to develop solutions your users want and need) and prototyping and testing (to refine solutions to your users).
What Will Students Learn?
• How to use design thinking to solve problems more creatively
• How to understand problems from the customer’s perspective
• How to apply different brainstorming techniques to identify innovative ideas
• How to use effective design research
• How to understand the value of creating prototypes to test your ideas
• How to keep your design ideas moving forward
What Topics are Covered?
• Introduction to Design Thinking
• Ideation Part 1 – Ideas and Potential Solutions
• Ideation Part 2 – Journey Mapping
• Prototyping and Testing