Public Relations Boot Camp

$199.00

772110 ,

SHORT DESCRIPTION:

In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.

  • Duration: 2 hours.
  • Access period 30 days.
  • Self-Study Guide provided.
  • Quick Reference Guide provided.
  • Certificate of Completion provided.
  • Content last updated January 2020.
  • A full description of the course is located below.

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Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.

Webinars are an affordable and effective tool for connecting with your staff, customers and your online community. As someone who already has the skills to create webinars — from the structure and content to how to use webinar platform technology — you are ready to join the thousands of companies and entrepreneurs using webinars to promote their products and grow their revenue. This course focuses on the essential steps to promoting a marketing webinar that connects with your target audience and generates your desired results.

Students Learn How To:

  • Define the marketing objectives of your webinar
  • Create an attendee avatar to connect with your target audience
  • Create and use a lead magnet
  • Develop a promotion strategy
  • Explore the potential of a joint venture
  • Create a webinar marketing calendar

What Topics are Covered?

  • The Webinar
  • The Participant
  • Lead Magnets
  • Promotion Strategy
  • Joint Ventures
  • Landing Pages
  • Re-Evaluating

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