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Trade Shows: Getting the Most Out of Your Trade Show Experience
$49.00
SHORT DESCRIPTION:
You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behaviour, and prospecting activities.
- Duration: 2 hours.
- Access period 30 days.
- Self-Study Guide provided.
- Quick Reference Guide provided.
- Certificate of Completion provided.
- Content last updated January 2020.
- A full description of the course is located below.
Available!
Return to StoreTrade shows are big investments for companies, and provide big opportunities as well. Plenty of cash and time are invested in trade show booths from the design phase to the actual set up. This course allows you to make the best of the opportunity you have to attend a trade show on behalf of your company with an in-depth look at how to prepare, how to act while you’re there, and how to follow up.
Most companies spend huge amounts of time and money designing, construction, outfitting, transporting, and setting up their trade show booth. This course aims to have you understand some of the basic skills that would allow you to get the most out of your trade show experience. The workshop will start by looking at who attends trade shows and why they are there. It will explore a number of things that should be done before the show even starts, including setting trade show goals, understanding your company, and developing good trade show introductions. It will then look at trade show etiquette and skills emphasising active listening, body language and questioning. A special emphasis will be placed on conducting prospecting. The workshop will end with an exploration of the follow-up necessary after the show.
This course will highlight basic skills that should allow you to generate more leads, prospects and especially qualified prospects at your next trade show.
Highlights of what participants will learn:
- Understand the types of people that attend trade shows
- Develop trade show goals, which are S.M.A.R.T.
- Know what your company does in order to work successfully in the trade show booth
- Realise the importance of good conversation from the opening lines of introduction to the closing of the conversation, hopefully with a potential sale.
- Develop a variety of introductions that could be used
- Understand the importance of good booth behaviour including Active Listening, Body Language, and Questioning
- Conduct prospecting activities at a trade show, including First Contact, Qualification, Determining Needs, and Closing the Deal
- Develop and conduct follow-up activities with leads, prospects, and qualified prospects after the trade show
What You Will Cover:
- Lay of the Land
- Setting Trade Show Goals
- Before the Trade Show
- During the Trade Show
- Prospecting
- After the Show
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