Working with the Media: Creating a Positive Working Relationship
$199.00
SHORT DESCRIPTION:
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package.
Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
- Duration: 2 hours.
- Access period 30 days.
- Self-Study Guide provided.
- Quick Reference Guide provided.
- Certificate of Completion provided.
- Content last updated January 2020.
- A full description of the course is located below.
Available!
Return to StoreYou may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer.
This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media.
Its always good to have a professional, positive relationship with the media, and this course will set you up for success.
The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.
It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organisation’s website or Twitter feed.
Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.
What Will Students Learn?
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
What Topics are Covered?
- Being Interviewed
- Providing Information to the Media
- Developing a Media Package
- Press Releases
- Developing Media Relationships
Related Products
-
Identifying and Combatting Fake News
$199.00SHORT DESCRIPTION: After you complete this course you will be able to: define fake news, recognise the difference between fake news and objective reporting, understand the impacts of fake news on your organisation, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within fake news , and create your own fake news action plan. Duration: 2 hours. Available in English. Access period 30 days. Self-Study Guide provided. Quick Reference Guide provided. Certificate of Completion provided. Content last updated January 2020. A full description of the course is located below. -
Making Your Business Better
$179.00SHORT DESCRIPTION: This course demonstrates how various factors work together to ensure a company flourishes. Students will be guided through positioning and pricing, marketing, selling, negotiating, responding to RFQs, project management, team building, productivity, and strategic planning. Other courses that may be of interest to the student are Building Your Self Esteem and Assertiveness Skills, Business Leadership, Business Ethics in the Office, Creating a Positive Work Environment, and Getting Stuff Done - Personal Development Boot Camp. A full description of the course is located below. Content last updated January 2020. Certificate of Completion provided. Quick Reference Guide provided. Self-Study Guide provided. Access period 30 days. Duration: 2 hours. -
From Boss to Leader
$129.00SHORT DESCRIPTION: After completing this course, participants will know the characteristics of bad bosses and good leaders, understand how those who hold management positions can develop into good leaders, know the elements of leading by example, understand the importance of good communication and effective feedback, and know how to use emotional intelligence. A full description of this course is located below. Content last updated January 2020. Certificate of Completion provided. Quick Reference Guide provided. Self-Study Guide provided. Access period 30 days. Duration: Approximately 2 hours. -
Conflict Resolution: Dealing With Difficult People
$129.00SHORT DESCRIPTION: Upon completion of this course, you will be able to recognise how your own attitudes and actions affect others; find new and effective techniques for dealing with difficult people; be familiar with some techniques for managing and dealing with anger; and develop coping strategies for dealing with difficult people and difficult situations. A full description of this course is located below. Content last updated January 2020. Certificate of Completion provided. Quick Reference Guide provided. Self-Study Guide provided. Access period 30 days. Duration: Approximately 2 hours.
Reviews
There are no reviews yet.