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Telemarketing: Using the Telephone as a Sales Tool

$199.00 $149.00

772093 ,

SHORT DESCRIPTION:

In this course, you will learn how to communicate effectively over the telephone, develop your personal telemarketing script, and close a sale. You’ll also learn how telemarketing can add to your sales strategy.

  • Duration: 2 hours.
  • Access period 30 days.
  • Self-Study Guide provided.
  • Quick Reference Guide provided.
  • Certificate of Completion provided.
  • Content last updated January 2020.
  • A full description of the course is located below.

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Where does the telephone fit into your sales strategy? After all, the telephone can supplement, enhance, and sometimes replace other means of marketing and selling. Learn how to leverage telemarketing as a sales tool with this course.

Sales professionals face a lot of difficulties when it comes to selling over the phone: the daunting prospect of cold calling, being warded off by gate keepers, not being able to reach the right people, and leaving voicemails that are rarely returned are all barriers to successful telesales. If you’re a leader who’s been in search of training material that covers all of these common barriers and provides the top telemarketing techniques, our Telemarketing: Using the Telephone as a Sales Tool course uses up-to-date methods to help the professional sales person make effective calls, speak to the right people, and get their calls returned. By applying specific relationship building strategies, setting achievable, measurable goals, your participants have the potential to accelerate their results.

Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This course will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalise each sales call.

What Will Students Learn?

  • Build trust and respect with customers and colleagues.
  • Warm up your sales approach to improve success with cold calling.
  • Identify ways to make a positive impression.
  • Identify negotiation strategies that will make you a stronger seller.
  • Create a script to maximise your efficiency on the phone.
  • Learn what to say and what to ask to create interest, handle objections, and close the sale.

What Topics are Covered?

  • Verbal communication
  • To serve and delight
  • Exceptional things about telephone sales
  • Building trust
  • Negotiation primer
  • Communication essentials
  • Developing your script
  • Pre-call planning
  • Phone tag and call backs
  • Following up and closing the sale

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